Branding

The new rules of branding, as written by the customer

Chatting with Mac McIntosh

posted @ Tuesday, June 08, 2010 10:35 AM | Feedback (10)

Our Indelible Lives

posted @ Monday, June 07, 2010 6:47 AM | Feedback (4)

Google vs Apple: An Open and Closed Case

posted @ Friday, May 28, 2010 6:37 AM | Feedback (13)

Jet Lagged but Still Posting!

posted @ Friday, May 21, 2010 12:29 PM | Feedback (1)

A Brave New World that's Not So New After All

posted @ Thursday, May 20, 2010 8:53 AM | Feedback (0)

Making "Wow" Scalable

posted @ Wednesday, May 19, 2010 7:33 AM | Feedback (5)

The Trouble with "Wow"

posted @ Tuesday, May 18, 2010 6:56 AM | Feedback (0)

The Human/Technology Connection: Enabling Change

posted @ Thursday, May 06, 2010 12:45 PM | Feedback (2)

Nimbleness is Necessary

posted @ Wednesday, May 05, 2010 10:55 AM | Feedback (0)

10 Things I Learned from Disney #10: How Do You Want to Be Remembered?

posted @ Tuesday, May 04, 2010 5:54 AM | Feedback (1)

10 Things I Learned from Disney #9: Never Underestimate Your Customer's Imagination

posted @ Monday, May 03, 2010 7:02 AM | Feedback (2)

10 Things I Learned from Disney #8: Adversity is the Sharpening Stone of Success

posted @ Friday, April 30, 2010 4:04 PM | Feedback (5)

Google and Microsoft: Signs of Hubris, Signs of Humility

posted @ Thursday, April 29, 2010 9:39 AM | Feedback (3)

10 Things I Learned from Disney #7: Surround Yourself with People More Talented Than You

posted @ Tuesday, April 27, 2010 11:33 AM | Feedback (4)

10 Things I Learned from Disney #5: The Importance of Simultaneous Satisfaction

posted @ Wednesday, April 14, 2010 2:47 PM | Feedback (5)

10 Things I Learned from Disney #4: Details Make the Difference

posted @ Monday, April 12, 2010 7:39 PM | Feedback (4)

10 Things I Learned from Disney - #3: Leadership Matters...a Lot!

posted @ Wednesday, April 07, 2010 8:14 AM | Feedback (3)

Human Irrationality Online

posted @ Tuesday, April 06, 2010 3:44 PM | Feedback (1)

The Four Horseman of the Consumer Behavior Apocalypse

posted @ Monday, April 05, 2010 7:42 AM | Feedback (2)

10 Things I Learned from Disney #2: Values are Non-Negotiable

posted @ Monday, March 15, 2010 11:10 AM | Feedback (14)

10 Things I Learned from Disney #1: Dreams Make a Difference

posted @ Thursday, March 11, 2010 6:54 AM | Feedback (11)

The Psychology of Entertainment: A Recap

posted @ Tuesday, February 23, 2010 7:01 AM | Feedback (3)

The Psychology of Entertainment: Why We Love Watching in Crowds

posted @ Saturday, February 20, 2010 7:32 AM | Feedback (3)

Decisiveness and Search: Two Different Strategies

posted @ Thursday, February 11, 2010 4:50 PM | Feedback (2)

The Psychology of Entertainment: Will Video Games become too Real for Us to Handle?

posted @ Wednesday, February 10, 2010 8:50 AM | Feedback (16)

The Psychology of Entertainment: Why We're Hooked on Violent Action Thrillers

posted @ Tuesday, February 09, 2010 8:30 AM | Feedback (0)

The Entertainment of Psychology: How American Idol, Survivor and Dallas Hooked Us

posted @ Saturday, February 06, 2010 6:25 AM | Feedback (2)

The 150 Millisecond Gap: The Timing of Brand Love

posted @ Thursday, February 04, 2010 7:18 AM | Feedback (4)

The Psychology of Entertainment: Why We Love Ross, Rachel, Chandler, Monica, Joey and Phoebe

posted @ Monday, February 01, 2010 6:31 AM | Feedback (4)

Undecided about Bing: The Decision Engine

posted @ Thursday, January 28, 2010 9:02 AM | Feedback (3)

The Psychology of Entertainment: Our Need for Entertainment

posted @ Tuesday, January 19, 2010 11:57 AM | Feedback (5)

The Psychology of Entertainment: How Our Brains Connect with Stories

posted @ Monday, January 18, 2010 10:36 AM | Feedback (3)

Entertainment vs Usefulness: Which Builds More Loyalty?

posted @ Friday, January 15, 2010 6:36 AM | Feedback (2)

Everyone's a Critic: The Splinters of Our Discontent

posted @ Thursday, January 14, 2010 9:08 AM | Feedback (1)

Chasing Digital Fluff - Who Cares about What's Hot?

posted @ Wednesday, January 13, 2010 10:37 AM | Feedback (4)

How Our Brains Engage with Online Ads

posted @ Wednesday, January 06, 2010 2:55 PM | Feedback (3)

How Our Brain Scans a Webpage

posted @ Tuesday, January 05, 2010 9:39 AM | Feedback (3)

The Best of 2009 from Out of My Gord

posted @ Monday, January 04, 2010 11:11 AM | Feedback (1)

How Google Became a Verb

posted @ Thursday, December 31, 2009 8:26 AM | Feedback (4)

The Shape of Marketing: 2010 and Beyond

posted @ Thursday, December 24, 2009 8:44 AM | Feedback (2)

Who Says Subliminal Advertising Doesn't Work?

posted @ Wednesday, December 23, 2009 7:30 AM | Feedback (5)

Great Ads Connect "Gut to Gut"

posted @ Tuesday, December 22, 2009 1:32 PM | Feedback (1)

Emotional Ads Easier on our Brains

posted @ Monday, December 21, 2009 7:49 AM | Feedback (3)

The Psychology of Tiger

posted @ Friday, December 18, 2009 7:07 AM | Feedback (3)

From the Mouths of the Millennials: What Are They Doing Online?

posted @ Thursday, December 17, 2009 1:28 PM | Feedback (1)

Goodbye Roy..I'l Miss You

posted @ Wednesday, December 16, 2009 3:51 PM | Feedback (0)

A New Way to Think about Attribution

posted @ Friday, December 04, 2009 4:30 PM | Feedback (3)

Marketers - Shift Your Paradigm!

posted @ Thursday, December 03, 2009 6:33 AM | Feedback (1)

Marketers - Your Metaphors are Showing

posted @ Wednesday, December 02, 2009 2:27 PM | Feedback (2)

Wrenching Changes in Ad Revenue Models

posted @ Friday, November 27, 2009 8:02 AM | Feedback (4)

Aligned Intent: A Different Ad Engagement Metric

posted @ Thursday, November 26, 2009 10:53 AM | Feedback (3)

Murdoch and Bing: The Sound of Two Dinosaurs Dancing

posted @ Tuesday, November 24, 2009 7:25 AM | Feedback (1)

The Primacy of the Patch: Information Foraging is the Key to Behavior

posted @ Tuesday, November 24, 2009 7:23 AM | Feedback (7)

The Usability Acid Test

posted @ Monday, November 23, 2009 8:09 AM | Feedback (4)

Nicotine and Memory: Things Seemed Better with Smoke

posted @ Monday, November 23, 2009 7:31 AM | Feedback (1)

Predicting Innovation

posted @ Friday, November 20, 2009 8:56 AM | Feedback (0)

The Meeting Of Mind And Marketing: 11 Books To Read

posted @ Wednesday, November 18, 2009 9:37 AM | Feedback (0)

Socially, We're Suckers for a Deal

posted @ Tuesday, November 10, 2009 6:32 AM | Feedback (0)

A Great Question: Why Don't Big Companies "Get It?"

posted @ Monday, November 02, 2009 8:34 AM | Feedback (4)

Talking Search with Jim Jansen at Penn State

posted @ Monday, October 26, 2009 4:50 PM | Feedback (1)

Get It or Die: Online is Your Core Business

posted @ Friday, October 23, 2009 7:10 AM | Feedback (0)

The iPhone and Apple's Lessons Learned

posted @ Thursday, October 22, 2009 6:17 AM | Feedback (4)

A Tale of Two Houses

posted @ Wednesday, October 21, 2009 7:17 AM | Feedback (0)

The Digital Divide

posted @ Tuesday, October 20, 2009 7:38 AM | Feedback (2)

The Persuasive Power Of Face To Face

posted @ Tuesday, October 20, 2009 7:30 AM | Feedback (0)

Measuring Success After the Click

posted @ Monday, October 19, 2009 7:11 AM | Feedback (0)

Microsoft's Walk vs Microsoft's Talk

posted @ Friday, April 10, 2009 8:42 AM | Feedback (30)

When Search and Social Collide

posted @ Sunday, March 15, 2009 7:11 AM | Feedback (3)

Brand Religion: A Reading from the Book of Skittles

posted @ Thursday, March 05, 2009 10:21 AM | Feedback (3)

Can Brands Keep Their Promise In a Digital World?

posted @ Thursday, February 26, 2009 8:16 AM | Feedback (1)

Searching a Real Downer

posted @ Wednesday, February 25, 2009 10:53 AM | Feedback (0)

Brand Promises vs Brand Religions

posted @ Thursday, February 19, 2009 11:39 AM | Feedback (1)

A Cognitive Walk Through of Searching

posted @ Wednesday, January 21, 2009 9:54 AM | Feedback (0)

The Elusive Goal of Ad Engagement

posted @ Wednesday, January 21, 2009 9:51 AM | Feedback (0)

Picking and Choosing What We Pay Attention To

posted @ Wednesday, January 21, 2009 9:48 AM | Feedback (0)

Questioning the Power of the Influencer

posted @ Wednesday, January 21, 2009 9:46 AM | Feedback (0)

The Importance of a Touchpoint - Every Touchpoint

posted @ Saturday, January 17, 2009 9:13 AM | Feedback (1)

Travelling at the Speed of Buzz

posted @ Thursday, January 15, 2009 10:11 AM | Feedback (0)

Branding by Word of Mouth

posted @ Monday, January 05, 2009 5:58 PM | Feedback (1)

False Memories: Was that Bugs Bunny or Just My Imagination?

posted @ Wednesday, December 24, 2008 8:30 AM | Feedback (0)

There's More to Coke's Brand than Taste

posted @ Tuesday, December 23, 2008 8:36 AM | Feedback (0)

For Coke, Brand Love is Blind

posted @ Monday, December 22, 2008 6:58 AM | Feedback (1)

Zappos New Business Model: Have Insight, will Respond

posted @ Monday, December 15, 2008 8:26 AM | Feedback (0)

Emotion and the Formation of Brand Memories

posted @ Wednesday, December 10, 2008 6:56 AM | Feedback (2)

Brand Labeling: Building Our Beliefs

posted @ Monday, December 08, 2008 10:03 AM | Feedback (1)

Al Ries Slightly Off on GM's Brand Woes

posted @ Saturday, December 06, 2008 5:43 PM | Feedback (3)

Needs, Beliefs and Search

posted @ Wednesday, December 03, 2008 8:30 AM | Feedback (0)

Search Behavior: I Don't Know What I Want or Where to Find It.

posted @ Tuesday, December 02, 2008 7:09 AM | Feedback (0)

Search Behavior: I Know What I Want, But Not Where to Find It.

posted @ Friday, November 28, 2008 6:59 AM | Feedback (0)

Search Behavior: I Know Just What I'm Looking For

posted @ Thursday, November 27, 2008 6:30 AM | Feedback (0)

Foraging for Information with Search

posted @ Monday, November 24, 2008 6:39 PM | Feedback (0)

Berrypicking Your Way Through Search

posted @ Wednesday, November 19, 2008 4:20 AM | Feedback (0)

The Quest for Information

posted @ Sunday, November 16, 2008 3:21 AM | Feedback (1)

Why Do We Search

posted @ Thursday, November 13, 2008 6:08 AM | Feedback (1)

Digging Still Deeper into the Search Branding Question

posted @ Monday, November 03, 2008 9:19 PM | Feedback (1)

Branding, The Mind and Search

posted @ Thursday, October 30, 2008 9:14 PM | Feedback (0)

How Much Would You Pay for this Unclicked Search Ad?

posted @ Thursday, October 02, 2008 4:01 PM | Feedback (1)

Enquiro's B2B Expert Series

posted @ Thursday, March 13, 2008 7:31 AM | Feedback (0)

Marketers fall Victim to our Own Disease: Spoon Sized Wisdom

posted @ Sunday, January 20, 2008 8:06 AM | Feedback (7)

"What" is a lot easier to ask than "Why"?

posted @ Tuesday, December 18, 2007 11:14 AM | Feedback (1)

The Evolving Whiff of Authenticity

posted @ Tuesday, December 11, 2007 8:34 AM | Feedback (1)

The Why’s of Buy: Soothing the Angry Customer

posted @ Thursday, December 06, 2007 3:38 PM | Feedback (1)

Learn more about Eye Tracking