Chatting with Mac McIntosh

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Chatting with Mac McIntosh

If you haven't had the chance yet, you can still register for my web chat Thursday with B2B Lead Gen Guru Mac McIntosh.

http://pages.enquiro.com/webinar24-managing-b2b-sales-leads.html

There are four basic questions that Mac and I will be covering:

How has technology, e.g. marketing automation, changed the way marketing and sales work together?
What role does search marketing play in qualifying leads?
How does social media fit into lead generation?
What will lead gen. look like in 2015?

One of the fascinating things I've realized with B2B is that the more we focus on technology, the more we realize that this is all about people. Sometimes that's hard to keep in mind in this business, but that's certainly the perspective I'll be bringing. Well, have to go now, as I have a panel to do at SMX Advanced.

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Print | posted @ Tuesday, June 08, 2010 10:35 AM

Comments on this entry:

# re: Chatting with Mac McIntosh

by John at 6/24/2010 7:55 AM

I will look forward to your discussion, though I think you should, also, highlight how all the new social media venues make it difficult for small businesses to survive in an ever changing online community.

# re: Chatting with Mac McIntosh

by Ryan Allen at 6/28/2010 6:59 PM

I would love to see this. can you send me information on this seminar. I have had many debates about social media and the pros and cons of it and I would love to get a real authority on the subjects opinion.

# re: Chatting with Mac McIntosh

by Tony Accardo at 7/1/2010 9:10 AM

I totally agree. More technology we employ, more get affected by distant happenings, more curiosity is raised and so on. Looking forward to the transcript of your interview

# re: Chatting with Mac McIntosh

by Manisha at 9/23/2010 10:32 PM

hey.. Its awesome.. Can you please send me more details regrading this... Thanks for sharing...

# re: Chatting with Mac McIntosh

by Lyndsey at 9/26/2010 7:55 AM

Where have you gone? Or can I just not see any recent posts?

# re: Chatting with Mac McIntosh

by Brad Campbell at 9/27/2010 9:01 AM

Mac Mcintosh is a great information source regarding this issue, I really enjoyed the study about inbound marketing and email-based nurturing he presents as part of Silverpop’s B2B Marketing University series.

re: Chatting with Mac McIntosh

by Mark Taylor at 10/19/2010 3:41 AM

Yes Indeed, that is a true fact about technology. We tend to focus on this more, however the reason why I have got through to your blog is because of the question regarding 'What will lead gen. look like in 2015?' As you have stated and also how social media is affective to businesses.

Mark from Holiday Cottages Warwickshire

# re: Chatting with Mac McIntosh

by James at 11/7/2010 7:26 AM

I am looking forward for this one. These are nice topics. I love discussions about technology like social media's being a good source of marketing tool.