Google vs Apple: An Open and Closed Case

Yesterday was a long travel day for me, flying back home from Frankfurt, so for today, I'll just do a repost of yesterday's Search Insider column. The idea sprung from a debate I overheard while in Germany that I thought was fascinating. It also allowed be to blow off some long building steam about Google's increasingly apparent lack of appreciation for design aesthetics:

This week, I was eavesdropping on a debate about open-source vs. closed systems. I found the debate fascinating because two of the most important contributors to what our search experience might look like live at opposite ends of this debate. Apple is adamant about locking down every aspect of the user experience. Google wants to open it up to any and all comers. The third player, Microsoft, sits somewhere in between. The debate was about who might prevail. I was uncharacteristically silent during all this, because I had to think about it before throwing in my two cents. Now, 24 hours later, it's time to toss in my ante.

In theory, open source should win hands down. The open environment allows a cooperative ecosystem to evolve, guaranteeing a rate of innovation simply not possible in closed system. But I think it depends on where we are in the maturity of the market. Open source allows for more innovation, but it's also an open invitation for more things to go wrong. This can be deadly as you try to push along market adoption. 

Apple Closes the Loop

There is a reason why Apple is the darling of the early adopter. The company insist on things working. And you can only do this when you can lock down each and every aspect of the user experience. If there's one thing Apple understands at its core (sorry, couldn't resist), it's how to make a user happy. The Jobs BHAG of creating "insanely great" products only works if all that insanity leads to an expected end result. And I challenge anyone who's used both a Mac and a Windows box to tell me that the Apple user experience isn't more refined, more elegant and more delightful.

In the early days of market adoption, this stuff is important. You don't want to drop way more cash than you should on a new tech-toy only to find the interface is clunky, amateurish and full of glitches. With Apple's meticulous attention to detail, you know that whatever is available on your new iToy will work near-flawlessly. Sure, the code-police from Cupertino are overly dictatorial, which isn't winning them any friends in the programming community, but the apps that are the end result are ridiculously simple to use and frequently beautiful to look at. 

Google's UX Challenges

Now, look at Google. I tried to find a polite way to say this, but couldn't, so I'll just lay it on the table: Google sucks at interface design. For years we've been lauding the simple, spartan look of Google search. The fact is, simple was all we needed for an ordered list of text results. Google's algorithm provided enough power in the backend to make up for an anemic interface. But today, now that everyone's caught up in the algo department, Google's interface looks like a Grade 8 coding project.  The new 3 column search format follows in the footsteps of Gmail, Google Docs, Google Calendars and most other Google interfaces: it looks like it was designed by an engineer. 

In my company, we tried to move to using Google's suite of tools based on the fact that in an open-source environment, we should see more rapid innovation. Well, that and the price was hard to argue with. But the fact is, everyone on our team is completely fed up with clunky Google interfaces that seem full of quirks. It doesn't feel like we're using leading-edge innovation, it feels like we're using freeware. And I, for one, expect more from Google.

Google ... Give me that GUI Feeling!

That's the problem with open source early in the market adoption model. There's not enough maturity in the market to force developers to worry about nuance. User experience is considered the polish -- the last thing to be applied. You can't lock down all the details needed to guarantee a consistently acceptable user experience.

I still have tremendous respect for the innovation engine that sits at the heart of Google, but if I had one piece of advice to pass along, it would be this: Worry less about changing the world, and  more about polishing up the Gmail interface. You can always change the world tomorrow, but today I'd like to retrieve my email from something that doesn't look like a dog's breakfast.


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Print | posted @ Friday, May 28, 2010 6:37 AM

Comments on this entry:

Gravatar # re: Google vs Apple: An Open and Closed Case
by michael webster at 5/28/2010 7:36 AM

Gord, I agree with your analysis.

Many people draw the wrong conclusions in this debate from the early Microsoft/Apple fight. Open didn't prevail over closed; the PC had far more software options available and user interface was not in big demand.
Gravatar # re: Google vs Apple: An Open and Closed Case
by Bojan Warenwirtschaft at 5/28/2010 12:46 PM

You can see the same situation with Microsoft Office vs. Open Office where Microsoft wins the design challenge hands down.
And who isnt fed up with all those oscommerce shops that use the original design or similar derivates.
Gravatar # re: Google vs Apple: An Open and Closed Case
by Jenny at 6/1/2010 12:28 AM

Google vs. Apple a never ending debate :) Some will take the side of Apple others will be with Google.
Gravatar # re: Google vs Apple: An Open and Closed Case
by Bruce at 6/1/2010 5:25 AM

I agree with you almost 100%. The open source products normally can't come close to matching the refined user experience delivered by the giants. Of course, the benefit to a company like Apple is also it's weakness. Locking down your devices limits user creativity and adaptability. For users who don't like to tinker, it's fine, but for those of us who enjoy a wider variety of support, I think Windows remains the dominant player (not to mention the enterprise aspect of things).
Gravatar # Google vs Apple: An Open and Closed Case
by Missouri SEO at 6/1/2010 12:15 PM

The red "G" shirt reminds me of the old Star Trek series- ha!

As a web developer/designer myself, which I focus on depends on what the end user needs. If I'm creating a massive project (such as Gmail), I'm not going to give one ounce of thought on the user interface until it's done and out of beta. Simple as that.

If it's just a small application, I will have no problems designing the UI first. If you switch the two around, the big web application becomes a big disorganized mess :)
Gravatar # re: Google vs Apple: An Open and Closed Case
by Lorenzo at 6/2/2010 1:31 AM

i can not agree to you. its the google design i really love. its so simple an easy to use. just a good usability! while i have problems with bing or yahoo. to much things!
Gravatar # re: Google vs Apple: An Open and Closed Case
by Christopher Roberts at 6/3/2010 3:37 AM

"Apple is adamant about locking down every aspect of the user experience. Google wants to open it up to any and all comers. The third player, Microsoft, sits somewhere in between." - Hmm... Who are the bigger companies, you could expect to see a clear difference, but Apple and Microsoft are are around the same size, and yet so is Google.

There is one thing to note here. Apple probably has the strongest brand.

But then again, you can't go anywhere and not find Microsoft, and yet, Google is bigger than both of them!

I see why this was a very interesting debate!
Gravatar # re: Google vs Apple: An Open and Closed Case
by Donnie Lee at 6/4/2010 10:31 AM

You make some very good points, but I have this to say:

My experience with the OS X (leopard) interface is that it does lack refinement and maturity that a Power User might expect. It's some whiz bang, but that's about it. Maybe I just don't think like Steve. Maybe I don't think like someone who has never used a computer. I would have to reposes that iMac to point out specific examples.

Google Search interface: It is very minimalistic. Unprofessional? I don't think so. Do you think they rule ~75% of the market just on the strength of their search results? Bing has a much nicer looking interface and pretty good results these days. There isn't a mass exodus from Google yet.

Apple is a fashion statement. So were bell bottom jeans.
Gravatar # re: Google vs Apple: An Open and Closed Case
by Lisa at 10/21/2010 5:54 AM

It is always interesting to follow those battles of the giants; Mac vs PC, Google vs. Microsoft and so on.
Personally I am a Google/PC-person, but I am very interested in what will happen in the market in general the coming 10 years. I think that open source will only become bigger and bigger.
Gravatar # re: Google vs Apple: An Open and Closed Case
by john at 10/25/2010 11:19 AM

I agree, you have some good points. We cannot really knock google for trying to do good things with their money though :) How about change the gmail interface on their Evo phone while driving their battery powered car to their windfarms.
Gravatar # Google vs Apple: An Open and Closed Case
by Alvaro Castio at 11/5/2010 9:45 PM

Google search interface: very minimalistic. Unprofessional? I don't think so. Do you think they rule ~ 75% of the market is not only in powerful search results? Ice has a very good looks interface and good result, these days. No mass exodus from Google?
Gravatar # re: Google vs Apple: An Open and Closed Case
by John A at 12/8/2010 8:27 PM

I personally haven't used an apple home system since the late 80's box units. However i've heard a lot of mixed reviews about their new systems. However if they are comparitable with the user friendliness of the iPhones, Ipod and iPads then I will definately consider buying a MacBook next time I purchase a new computer.

Granted the best thing Microsoft has done in the last 10 years would have to be windows 7 making the overall decision a very challenging one.
Gravatar # re: Google vs Apple: An Open and Closed Case
by Peter at 12/16/2010 9:40 AM

Apple is a cult, Google is a website - stop endowing these items with mythical properties.
I too find it funny (and frustrating) that Google can't improve the user experience, especially for tools like gmail. Yes, I love the idea of an open system, but there are times when companies should also pause and focus on creating better experiences for their end-users, not just for the developers and engineers.

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