Tomorrow, we're kicking off the first in a series of webinars on a topic near and dear to our hearts, B2B search marketing. What we hope to do is provide some insights from our user research, our real world experiences, and also insights from special guests. The first is Coaxing the Conversion, and features my partner, Bill Barnes, as the moderator, with yours truly, Rick Tobin, our Director of Research and special guest Ben Hanna from Business.com as our guest. We'll look at what it takes to successful start a relationship with a prospect once you have enticed them to visit your website.
It's a pleasure to welcome Ben. I had a chance to meet Ben a few weeks ago at SMX in Santa Clara and we had a great chance to chat about a number of things. Ben's a smart guy and has a wealth of knowledge. Make sure you take the opportunity to tap into his expertise. By the way, Rick's no slouch either when it comes to insight, and I've been known to toss out the odd pearl. As an interesting twist, if you want us to take a look at your site, indicate so on the webinar registration form at http://www.b2bexpertseries.com/ (by clicking on the button, you'll be taking to Webex's registration page)
Through the rest of the spring, we'll be looking at how to maximize the quality of your leads coming from search engines, setting up analytics and taking search in-house versus outsourcing it. Then, in the fall, we'll be picking up the series again with some other great topics.