I've been kicking around the internet pretty much since I could. I believe I
was one of the first Macs in the BC Interior to get online.
I started in the world of traditional marketing, starting as a radio
copywriter. I worked at a few stations in Western Canada and eventually ended up
in Kelowna, B.C. If you've never been to Kelowna, put it on your travel agenda
sometime. It truly is a spectacular place. As much fun as writing radio ads was,
you don't make much money as a local copywriter, so I started my own advertising
agency. That gradually morphed into an interactive agency and quickly became a
search engine optimization (in the days before paid search) firm, first called
Searchengineposition and now called Enquiro.
I've been working with search since 1996.
I have a wonderful wife and two very cool daughters. We travel a lot, I read
a lot, and I try to keep writing whenever I can. In addition to this blog (which
regular readers will tell you goes in spits and spurts) I write every Thursday
for SearchInsider
on MediaPost and every second Friday for Search Engine Land. I write the
Just Behave Column.
I suppose I know a lot about how people interact with search results. It's an
area of fascination for me and my company, Enquiro, has done a lot of
research in the area. I've been
called a search guru, and while I take it as a compliment, it implies I'm a
teacher. I'm really more of a student. In fact, I love to learn as much as
possible about how we interact online. I believe the internet is the most
powerful change agent in history, and I'm thrilled to be on the sidelines (and
maybe influencing it just the tiniest bit) watching it all.
I'm currently working on a book, traveling around the country and speaking,
putting in my volunteer time as the Chair of
SEMPO and as a director on the board of my local Chamber of Commerce, and
keeping Enquiro going. It's a full life, but I love every minute of it.
Please, drop my a line sometime (gord@enquiro.com)
and let me know if you enjoy the blog. A lot of the posts now are little teasers
of some of the subject areas for the book (which will eventually be spun off
into a separate blog), some are just things I find interesting in the search
industry, some are rabid rants, and some are just things that resonate with me
personally. I love feedback, and if I'm on top of things, I try to moderate a
few times a week. I apologize for the awkward spam control, but what can I say,
dickheads run the Internet for everyone!
Thanks for stopping by.
Gord